96% aren't using Personalisation EffectivelyOver the last couple of years, we’ve seen countless surveys, predictions, and blogs raving about the importance of website personalisation: “94% of businesses say personalisation is critical to their success” claimed one, “Personalisation is going to play a bigger role in 2016” announced another. I shouldn’t jeer, I’ve written my fair share too (…and I stand by them). Despite the topical hype, according to ...